Society of the Spectacle

by Guy Debord

The vehicle for the passage from the era of capitalism to communism is the working class. Denied not only the collective exercise of its power, the working class is also occluded from representing itself in the throng of images that make up the society of the spectacle. A vital moment in revolutionary change is thus the staging of the visibility of the working class.

Debord shows how the image functions in modern capitalism. The spectacle is a social relation between people that is mediated by an accumulation of images that serve to alienate us from a genuinely lived life. The image is thus an historical mutation of the form of commodity fetishism.

Every action we undertake (our so-called ‘lifestyle’ - usually lacking both life and style) is subject to an injunction to calculate the effect on the social ‘ecology’ around us. In the name either of an ‘enlightened’ pragmatism or a pernicious moralism the pseudo-choices we are presented with come with an impossible burden of ‘responsibility’ for their consequences. These consequences are, of course, in reality beyond our control and merely serve to mask the anarchy of the marketplace.

As long as necessity is socially dreamed, dreaming will remain a social necessity.

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“perfected denial of man” has thus taken charge of all human existence.

“Whatever is conscious wears out. What is unconscious remains unalterable. But once it is freed, it too falls to ruin” (Freud).

The society that bears the spectacle does not dominate underdeveloped regions solely by its economic hegemony. It also dominates them as the society of the spectacle. Even where the material base is still absent, modern society has already used the spectacle to invade the social surface of every continent. It sets the stage for the formation of indigenous ruling classes and frames their agendas. Just as it presents pseudogoods to be coveted, it offers false models of revolution to local revolutionaries.

Behind the glitter of spectacular distractions, a tendency toward banalization dominates modern society the world over, even where the more advanced forms of commodity consumption have seemingly multiplied the variety of roles and objects to choose from. The vestiges of religion and of the family (the latter is still the primary mechanism for transferring class power from one generation to the next), along with the vestiges of moral

repression imposed by those two institutions, can be blended with ostentatious pretensions of worldly gratification precisely because life in this particular world remains repressive and offers nothing but pseudo-gratifications. Complacent acceptance of the status quo may also coexist with purely spectacular rebelliousness — dissatisfaction itself becomes a commodity as soon as the economy of abundance develops the capacity to process that particular raw material.

Stars — spectacular representations of living human beings — project this general banality into images of permitted roles. As specialists of apparent life, stars serve as superficial objects that people can identify with in order to compensate for the fragmented productive specializations that they actually live. The function of these celebrities is to act out various lifestyles or sociopolitical viewpoints in a full, totally free manner. They embody the inaccessible results of social labor by dramatizing the by-products of that labor which are magically projected above it as its ultimate goals: power and vacations — the decisionmaking and consumption that are at the beginning and the end of a process that is never questioned. On one hand, a governmental power may personalize itself as a pseudostar; on the other, a star of consumption may campaign for recognition as a pseudopower over life. But the activities of these stars are not really free, and they offer no real choices.

The agent of the spectacle who is put on stage as a star is the opposite of an individual; he is as clearly the enemy of his own individuality as of the individuality of others. Entering the spectacle as a model to be identified with, he renounces all autonomous qualities in order to identify himself with the general law of obedience to the succession of things. The stars of consumption, though outwardly representing different personality types, actually show each of these types enjoying equal access to, and deriving equal happiness from, the entire realm of consumption. The stars of decisionmaking must possess the full range of admired human qualities: official differences between them are thus canceled out by the official similarity implied by their supposed excellence in every field of endeavor. As head of state, Khrushchev retrospectively became a general so as to take credit for the victory of the battle of Kursk twenty years after it happened. And Kennedy survived as an orator to the point of delivering his own funeral oration, since Theodore Sorenson continued to write speeches for his successor in the same style that had contributed so much toward the dead man’s public persona. The admirable people who personify the system are well known for not being what they seem; they attain greatness by stooping below the reality of the most insignificant individual life, and everyone knows it.

The false choices offered by spectacular abundance — choices based on the juxtaposition of competing yet mutually reinforcing spectacles and of distinct yet interconnected roles (signified and embodied primarily by objects) — develop into struggles between illusory qualities designed to generate fervent allegiance to quantitative trivialities. Fallacious archaic oppositions are revived — regionalisms and racisms which serve to endow mundane rankings in the hierarchies of consumption with a magical ontological superiority — and pseudoplayful enthusiasms are aroused by an endless succession of ludicrous competitions, from sports to elections. Wherever abundant consumption is established, one particular spectacular opposition is always in the forefront of illusory roles: the antagonism between youth and adults. But real adults — people who are masters of their own lives — are in fact nowhere to be found. And a youthful transformation of what exists is in no way characteristic of those who are now young; it is present solely in the economic system, in the dynamism of capitalism. It is things that rule and that are young, vying with each other and constantly replacing each other.

The concentrated spectacle is primarily associated with bureaucratic capitalism, though it may also be imported as a technique for reinforcing state power in more backward mixed economies or even adopted by advanced capitalism during certain moments of crisis. Bureaucratic property is itself concentrated, in that the individual bureaucrat takes part in the ownership of the entire economy only through his membership in the community of bureaucrats. And since commodity production is less developed under bureaucratic capitalism, it too takes on a concentrated form: the commodity the bureaucracy appropriates is the total social labor, and what it sells back to the society is that society’s wholesale survival. The dictatorship of the bureaucratic economy cannot leave the exploited masses any significant margin of choice because it has had to make all the choices itself, and any choice made independently of it, whether regarding food or

music or anything else, thus amounts to a declaration of war against it. This dictatorship must be enforced by permanent violence. Its spectacle imposes an image of the good which subsumes everything that officially exists, an image which is usually concentrated in a single individual, the guarantor of the system’s totalitarian cohesion. Everyone must magically identify with this absolute star or disappear. This master of everyone else’s nonconsumption is the heroic image that disguises the absolute exploitation entailed by the system of primitive accumulation accelerated by terror. If the entire Chinese population has to study Mao to the point of identifying with Mao, this is because there is nothing else they can be. The dominion of the concentrated spectacle is a police state.

When people are thrust into history and forced to participate in the work and struggles that constitute history, they find themselves obliged to view their relationships in a clear and disabused manner. This history has no object distinct from what it creates from out of itself, although the final unconscious metaphysical vision of the historical era considered the productive progression through which history had unfolded as itself the object of history. As for the subject of history, it can be nothing other than the self-production of the living — living people becoming masters and possessors of their own historical world and of their own fully conscious adventures.