McDonalds for example can be safely criticised by all and sundry for their employment policies (‘McJobs’), disgusting food, insidious marketing and environmentally damaging production techniques. What is missed in such criticisms is the fact that they are not a ‘rogue company’ but exemplify a tendency immanent within the market economy as a whole. To be sure, certain companies may operate within the global economy with a maximal ‘efficiency’ but in this they represent the goal or type to which other companies are driven.
