Every action we undertake (our so-called ‘lifestyle’ - usually lacking both life and style) is subject to an injunction to calculate the effect on the social ‘ecology’ around us. In the name either of an ‘enlightened’ pragmatism or a pernicious moralism the pseudo-choices we are presented with come with an impossible burden of ‘responsibility’ for their consequences. These consequences are, of course, in reality beyond our control and merely serve to mask the anarchy of the marketplace.