I and my fellow Penn students were weird in a second way too. In 2010, the cultural psychologists Joe Henrich, Steve Heine, and Ara Norenzayan published a profoundly important article titled “The Weirdest People in the World?”2 The authors pointed out that nearly all research in psychology is conducted on a very small subset of the human population: people from cultures that are Western, educated, industrialized, rich, and democratic (forming the acronym WEIRD). They then reviewed dozens of studies showing that WEIRD people are statistical outliers; they are the least typical, least
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