The worst-case scenario in many of the risks we now face is not serious injury or death; it is a financial setback, a blow to the reputation, a ding to the ego. Moreover, the increasing pace and uncertainty of our economic lives increases the cost and risk of, paradoxically, avoiding risk in the first place. Rather than trying to protect ourselves by avoiding decisions, then, wouldn’t it be better to embrace the risks we take—and drive the outcome we desire?
