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Kindle Notes & Highlights
Rather than setting your sights on a specific role, focus instead on what you want to accomplish.
When you engage with a project in your ISO, you’ve entered your zone of maximum impact. In such a state, you are a potent force of nature—your avocation becomes your vocation. You can work with full conviction, without ambiguity, and you can transcend your reliance on short-term rewards and societal approval. This is where the magic happens.
If you don’t ask, you’ll never get. Sure, you may only get a little bit at a time. But if you don’t ask, 100 percent of the time you won’t get. You’ve just got to get over yourself.
When you take charge of a project, start by inspiring people with your vision. And make sure all those involved are crystal clear about their responsibilities and non-negotiable deliverables. But don’t micro-manage or insist they do everything your way. If you really want to get the best out of them, leave plenty of gaps for them to fill with their creativity and initiative.
The upside of risk is that—no matter what the outcome—we act, we learn, and we grow. And when tomorrow comes, we’re better equipped to face it.
the more we fear failure, the less we succeed.

