Schein’s articulation of how culture is created allows executives to create a culture for their organization—provided that they follow the rules. It starts with defining a problem—one that recurs again and again. Next, they must ask a group to figure out how to solve that problem. If they fail, ask them to find a better way to solve it. Once they’ve succeeded, however, the managers need to ask the same team to solve the problem every time it recurs—over and over again. The more often they solve the problem successfully, the more instinctive it becomes to do it in the way that they designed.
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Culture in organizations
