All tastes can be fooled. We fool our taste buds with artificial sweeteners. We fool our sexual appetites with birth control and pornography, both of which supply sexual gratification while doing nothing to spread our genes. Sometimes, however, our tastes make fools of us. Our tastes for fat and sugar make us obese in a world of abundance. Drugs of abuse hijack our reward circuits and destroy people’s lives. To know whether we’re fooling our tastes or whether our tastes are fooling us, we have to step outside the limited perspective of our tastes: To what extent is this thing—diet soda, porn,
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