But the idea of the Word would also make some of his readers think of ideas that pagan philosophers had discussed. Some spoke of the ‘word’ as a kind of principle of rationality, lying deep within the whole cosmos and within all human beings. Get in touch with this principle, they said, and your life will find its true meaning. Well, maybe, John is saying to them; but the Word isn’t an abstract principle, it’s a person. And I’m going to introduce you to him.