The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

by Tom Asacker

Of course, control is an illusion. Most of what happens in life has little to do with our conscious decisions. We are being pushed and pulled by our environment and our instincts. But we imagine otherwise. We create a meaning-infused narrative to rationalize that we are autonomous, powerful individuals—free to be ourselves and entitled to be treated with respect.