The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

by Tom Asacker

So forget who you were. Forget what you’ve done. And forget what others are doing (don’t Google it!). Simply ask, What am I passionate about? Now go do that. And bingo! That’s who you are.