The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

by Tom Asacker

The data is clear, so why take the risk? But the real risk isn’t found in the data. It’s the risk of not fully living during our one trip around the track. It’s the risk of regret. So ignore it.