The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

by Tom Asacker

Desire fuels belief, especially in their ability to control their destiny, and through thoughtful and determined action (and luck) many achieve what they put their minds to. Belief, then, is a somewhat naïve, self-fulfilling prophecy.