Rickenbacker had now broken into the big-time race car circuit as a serious player, and his photograph, grinning and mud-spattered, was flashed on sports pages from coast to coast and foreign lands as well. Also, as was the custom of the day, sportswriters gave Rickenbacker half a dozen sobriquets, most of them a nod to his Germanic-sounding name: “The Dutch Demon,” “Baron Von Rickenbacher,” the “Big Teuton,” and so forth.
