Before we look more specifically at this proof, a couple of general comments are in order. The context in which most theistic proofs have been developed and offered is a context of so-called evidentialism. Using very broad strokes, evidentialism can perhaps best be summed up in a now-famous quote from the nineteenth-century ethicist-philosopher W. K. Clifford. In his essay “The Ethics of Belief,” Clifford stated that “it is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.”27