We might erroneously believe that maitri is a way to find a happiness that lasts; as advertisements so seductively promise, we could feel great for the rest of our lives. It’s not that we pat ourselves on the back and say, “You’re the greatest,” or “Don’t worry, sweetheart, everything is going to be fine.” Rather it’s a process by which self-deception becomes so skillfully and compassionately exposed that there’s no mask that can hide us anymore.