1. The first ingredient is: in order to work, and keep working, the new idea (or message) has to become physically wired into your brain. Unless the new messages or directions are actually wired into your brain’s neural networks, even the best of the ideas will work only temporarily. 2. The second ingredient for creating lasting, positive mental changes is: understanding how your brain gets wired, and the role you play in the wiring process. An understanding of how your brain gets programmed puts you in direct control of the process of creating the change and making it last. 3. The third
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