1) Self-talk is not hypnosis, and it is not subliminal. Self-talk gives you the power to program your own mind, consciously, every day, and it leaves the responsibility up to you. 2) There are those who would try to program your mind for their purposes. Take responsibility for the programming of your mind. By not taking responsibility for our own thoughts, we leave our minds open to the whims of others. As individuals, we should be capable of exerting more control over our own minds, individually, than any outside control or influence which anyone else would like to have over us.