The end result was that both of them began to talk more, started making some new plans, and started working together again. Her self-talk had the same effect on him as it did on her! It made no difference whether he believed in the self-talk or not. His subconscious mind didn’t care; it simply acted on the new information he was unconsciously programming in. He was, without even thinking about it, accepting the new, more positive programming which was being played as a background to their daily lives. Initially, one of them “believed,” and the other did not. It didn’t make any difference.