Fluff has its origins in the academic world and, more recently, in the information technology industry. There, for example, a recent EU report defines “cloud computing” as “an elastic execution environment of resources involving multiple stakeholders and providing a metered service at multiple granularities for a specified level of quality-of-service.”5 A less fluffy explanation is that when you do a Google search, or send data to an Internet backup service, you do not know or care which physical computer, data server, or software system is being used—there is a “cloud” of machines and
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