Aarti Sreenivas

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“You have done a fantastic job,” Susan replied. “You have created a wonderful new technology. No one can deny your skills at development—they are world class. But building a textile company, or a clothing company, is a completely different game.” The air in the room was taut with frustration. Susan might be right, but they wanted to move forward. Hadn’t they proved themselves? “Look,” Susan said, “it’s like this. You have won an Olympic gold medal in the 1,500-meter run. You have a good chance at winning the 10,000-meter run and I might back you at that. But you want to switch from running to ...more
Good Strategy/Bad Strategy: The difference and why it matters
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