The ‘one in five’ rule None of us likes to be unpopular or misunderstood. However, in the real world, being misunderstood or not liked is going to happen. If you took five people from the population and asked them if they liked you or understood you then you are likely to get the following response. One of them will love you and understand you regardless of what you do or say. They will be on your side. One of them will dislike you and not understand you, no matter what you do. Three of them will be more balanced and will weigh you up in an objective manner.