We never control the Chimp; we manage it. There is a difference. Remember that the Chimp is five times stronger than you; so do not use willpower to try to control it. It will defeat you in the long run. Instead manage the Chimp by exercising and boxing it. Key Point It may take several repeat episodes of exercising the Chimp for any one problem before you can box it. You may also need to keep putting the Chimp back into its box several times for any one problem.