you must learn to manage the Chimp if you are to be the person that you want to be. It is no use trying to control a Chimp with willpower. I call this ‘arm-wrestling the Chimp’. We all learn at about the age of three that willpower is not a very good way to do most things. It only works when the Chimp is asleep, indifferent or agrees. When the Chimp has a different agenda then willpower goes out of the window. So we must learn different ways to deal with the Chimp. Key Point Willpower is not a good way to try and manage your Chimp – don’t arm-wrestle the Chimp!
