The distraction banana can also be a way of occupying an agitated or impatient Chimp when you have to pass time waiting for something. Simple distractions such as reading a book or listening to music are often the most powerful. The banana of reward Giving rewards to your own Chimp can be surprisingly powerful. For example, suppose you have to write ten emails but can’t get started and want to have your coffee. If you say to your Chimp: ‘When you have written five emails you can have your coffee,’ it is not unusual for your Chimp to suddenly give you the incentive to start the emails. This
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