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The simple answer is that the Chimp is more powerful and acts more quickly than the Human. A real chimpanzee has five times the strength of a human. In the same way, you can think of your emotional inner Chimp as having five times your strength. Therefore, you must learn to manage the Chimp if you are to be the person that you want to be.
The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
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