named Yamamoto Tsunetomo. In his classic samurai manifesto Hagakure, he writes: “Matters of great concern should be treated lightly. Matters of small concern should be treated seriously.” In other words, when you pay attention to detail, the big picture will take care of itself. The way I see it, details are everywhere and in everything people say. Ninety-nine opinions are one better than ninety-eight—but only if you’re listening to everything people express.

