A third poster was created yet never distributed. More than 2.5 million copies were printed yet never seen until nearly sixty years later when a bookstore owner in northeast England discovered one in a box of old books he had purchased at an auction. It read: KEEP CALM AND CARRY ON The poster bore the same crown and style of the first two posters. It was never released to the public, however, but was held in reserve for an extreme crisis, such as invasion by Germany. The bookstore owner framed it and hung it on the wall. It became so popular that the bookstore began producing identical images
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