Attention is a precious resource, just like time and money. Anytime you ask people to listen to what you say or read what you’ve written, you’re asking them to spend both their time and their attention on you. You’re asking them to give you some of their resources. What are you giving them in return? Whenever people are asked to expend any of their scarce resources, you can bet that they are (at least subconsciously) measuring the return on their investment. You can deliver value to others in multiple ways:
