Power, presence, and warmth are important for both charismatic speaking and charismatic listening. Great listening skills are key to communicating charismatic presence. Never interrupt people, and occasionally pause a second or two before you answer. People associate you with the feelings you produce in them. Avoid creating negative associations: don’t make them feel bad or wrong. Make people feel good, especially about themselves. Don’t try to impress them—let them impress you, and they will love you for it. Get graphic: use pictures, metaphors, and sensory-rich language to convey a
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