Donald Arteaga

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Both power and warmth are necessary conditions for charisma. Someone who is powerful but not warm can be impressive, but isn’t necessarily perceived as charismatic and can come across as arrogant, cold, or standoffish. Someone who possesses warmth without power can be likable, but isn’t necessarily perceived as charismatic and can come across as overeager, subservient, or desperate to please.
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
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