The impact of these ideas, whether framing paradigms or discourses—or propaganda, consciousness, hegemony, belief-systems, images, constructs, and mind-sets for that matter—was to encourage the view that a struggle for power was at root a struggle to shape widely accepted views of the world. In the past, a similar understanding had led socialists to prepare for long campaigns of political education, conducted by means of pamphlets and lectures. This was now a media age and the opportunities to shape and disseminate opinions and presentations of the truth were now many and various. The
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