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Festinger called this tension “cognitive dissonance,” a concept that he ultimately broadened to include tension produced by a variety of cases in which different sources pulled attitudes in different directions.
The False Consensus Effect In a study of attributional shortcomings, Ross, Greene, and House (1977) asked subjects to read descriptions of a series of hypothetical situations, each of which posed a choice between two response alternatives. For each situation, subjects indicated what their own response would be, estimated the commonness of their own and the opposite response alternative, and assessed the degree to which each alternative would permit strong and confident inferences about the personal dispositions of people making that choice. One scenario, for instance, described the following
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