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Park (1986, 1989) found that while behaviors, affiliative memberships, attitudes, demographic information, and physical descriptions were all used with some frequency, traits (such as kind, shy, self-centered, easygoing) were more than twice as common as the next most frequent form of description. Ostrom (1975) asked college students to list the items of information they would want to know about another person in order to form an impression. Trait information accounted for 26 percent of all items listed; behavior, affiliative memberships, attitudes, and demographic and physical information ...more
The Person and the Situation
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