The executive team made the rounds of the entertainment and financial media to make other predictions, too: Kilgore and Hastings told Billboard in March 2001 that Netflix projected a subscriber base of ten million by 2004, and that a robust catalog of streaming online video would be available to mainstream consumers within ten years. By the time the company reached one million subscribers, Hastings added, independent filmmakers would probably bypass the movie studios and distribute their films online through Netflix. When that happened Americans would already be used to renting online—at
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