They used the whiteboard in Randolph’s office and spent hours plotting how to convince Blockbuster customers to abandon convenient, familiar video stores for a store that existed only in cyberspace. Customers would also have to wait a week to receive their movies. It seemed ludicrous to imagine that they could challenge Blockbuster by manipulating its own model. By examining Amazon, however, they found their selling point: Their company would boast the largest selection of movies on DVD in the world. They decided the customer interface had to meld the familiar layout of a video rental store
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