She pressed Cook, Kish, and Lowe to recruit friends and family members in cities across the country to help field-test each version. They mailed test shipments back and forth for weeks, asking their testers to report by e-mail about the condition of the envelopes and the DVDs. So few people had DVD players at the time that they often had to have their testers send the disks back so they could pop them into the office’s players to see if the disks had been damaged in the mail. The team argued over whether to leave the company’s name off the packaging to discourage theft of the DVDs, and they
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