The retreat was so disastrous that a number of senior-level executives—among them Evangelist, Shepherd, and Zine, who had announced his retirement—phoned in sell orders on most or all of their Blockbuster shares during the next “open” period when they could legally do so. Several, including Evangelist, Zine, and Antioco, when he heard of Keyes’s plan, plowed the proceeds into Netflix stock.
