Is there really a two-month backlog on orders for Goodyear tires, and have tire prices really gone up as you’ve concluded from local evidence? How many new Taco Bells are being built this year? How much market share has Budweiser added? Are the Bethlehem Steel plants running at full capacity? What’s the company’s estimate of the market value of its cable TV properties? If your story line is well-defined, you’ll know what points to check.

