Dan Howard

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Mount Rushmore was a granite outcrop so off the beaten track that no one had even noticed it until 1885, when one Charles Rushmore of New York happened to pass by on horseback and bestowed his name upon it. The idea for a mighty carved monument there of four presidents’ heads originated with the state historian, Doane Robinson, who saw it as a way of attracting tourists.
One Summer: America 1927 (Bryson Book 2)
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