By 1927, Hollywood was producing some 800 feature films a year, 80 per cent of the world’s total output, plus some 20,000 short features. Movies were America’s fourth largest industry, employing more people than Ford and General Motors put together, and generating over $750 million for the economy – four times more than was earned by all sports and live entertainments combined. Twenty thousand cinemas sold 100 million tickets a week. On any given day, one sixth of all Americans were at the pictures.