The gospel-centered business would have a discernible vision for serving the customer in some unique way, a lack of adversarial relationships and exploitation, an extremely strong emphasis on excellence and product quality, and an ethical environment that goes “all the way down” to the bottom of the organizational chart and to the realities of daily behavior, even when high ethics mean a loss of margin. In the business animated by the gospel worldview, profit is simply one of many important bottom lines.
