The thinking behind Situationist détournements goes like this: every day we are bombarded by adverts, images, songs or videos. They are part of the spectacle of the system, distractions that keep us numb and alienated. Importantly, we get these whether we want them or not, for it is almost impossible to live in the modern world and not be subject to this bombardment. They are a form of psychic pollution, one which is forced on us by capitalists. As we cannot escape from this onslaught, the Situationists argued, our only honourable response is to fuck with
