Early on in this book I said that just wanting something isn’t going to get it for you. And that’s true—but it doesn’t mean desire isn’t a necessary ingredient. We think of desire as a powerful force, because we often feel it so strongly. But the truth is, desire in itself is often a pretty fickle, weak thing. You want something, and then the feeling passes. Like an infant, we desire a shiny object, and then once it’s in our hands our attention is caught by something else, and the shiny object that was sought so earnestly moments ago now falls from our fingers unnoticed. Sometimes, though,
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