Extend the planning horizon. Base the choice among current options much more on their long-term costs and benefits, not just the results they will produce in today’s market or tomorrow’s election. Develop the incentives, the tools, and the procedures required for the media, the market, and elections to report, respect, and be responsible for issues that unfold over decades. • Improve the signals. Learn more about and monitor both the real welfare of the human population and the real impact on the world ecosystem of human activity.6 Inform governments and the public as continuously and promptly
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