these are mutually exclusive, and how (and why) they ditched their winning ideas every time the world raced to copy them; • how they did everything with down-to-earth humor, honesty, optimism, style, charisma, irreverence, intelligence and a particularly spiky disdain for falseness; how they were articulate, bold, curious, direct, instinctive, challenging, blunt, sharp, polite, rude, prickers of pomposity, rule-breakers never cowed by convention; • how they created a profound
