Brian had the ideal marriage of enthusiasm, intelligence and instinctive entrepreneurial flair, swept high by trust, belief and love. He loved the Beatles as people and he loved them as artists: he loved their authenticity, originality, attitude, talent, truth, cynicism and fun, the A Grade alchemy that grabbed him—and many others—100 percent. He loved them for their uncompromisingly direct communication, for stimulating and challenging his thinking. He loved their sheer lust for life.

