It was in the course of just such a routine analysis that it hit Phil. If he’d ever had an epiphany, this was it. He would analyze these charts, making precise annotations that showed when he started asking a question, when he finished asking it, and when the subject provided his response. The sole reason for that was to establish a correlation between the question and any physiological reaction that followed. Phil asked himself why we aren’t more disciplined when we conduct interviews and ask questions in our everyday encounters. What would be the result if we analyzed our conversations that
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