data from stenographers tells us that on average, we speak at a rate of 125 to 150 words per minute. Cognitive research, meanwhile, suggests that we think at least ten times faster than we speak. What that tells us is the further in time we get away from the stimulus, the higher the likelihood that the brain has gone on to thinking about something else. Our experience has shown that if we can identify the first deceptive behavior within that first five seconds, we can reasonably conclude that the behavior is directly associated with the stimulus.
