Those three convincing statements were tremendously effective, for three reasons. First, like all convincing statements, they were true or irrefutable. When she said, “I love my children,” that was probably true on some level. When she said, “I would never hurt my kids,” that was heartbreakingly untrue. But at the time she made it, it was irrefutable. CONVINCING STATEMENTS “No one would ever question my honesty.” “I have a great reputation.” “I’m an honest person.” “My word is my bond.” “It’s not in my nature to do something like that.” “I always try to do the right thing.” “I would never
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